Social Media Marketing (Now £100)

Social media has grown from a geek novelty to a mainstream component of the web. It has fast become a vital ingredient in online marketing strategy and has already proved a recipe for success for those organisations that plan their social strategy incisively. If you have not adopted social media yet, confused by where to start, or your social strategy has stalled, this course gives you a clear overview of the social media landscape and a structured approach to planning and implementing a strategy that is right for you.
Search Engine Optimisation (Now £100)

Having a website that is prominent in search engine results is a must. This half day workshop focuses upon the core elements of the search engine optimisation (SEO) process; keyword analysis, on-page and on-site website optimisation. The latter part of the workshop outlines complementary organic optimisation techniques, enabling delegates to create a long- term action plan suitable for their online marketing tactics.
Google Analytics Training Workshop (Now £100)

With the economy tightening, it is vital that you understand the return on your investment into your website and maximise sales from customers with declining disposable income. With over 80 reports, Google Analytics can help you can analyse the success of marketing tactics, improve visitor experience and boost your sales. Our cost effective, half day workshop provides an overview of how Google Analytics works, how it compares to conventional web server statistics, viewing and customising key Google Analytics reports and how to implement Campaign, Download and Goal tracking.
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